How might we design a sustainable mobility concept for the year 2035 ?
Our mobility habits have to change in the next decades. Cities such as Tokyo or Shanghai are experiencing a huge volume of traffic every day - fast, efficient and flexible transportation is almost impossible. At the same time, more and more cities ban cars from the centers. This trend requires new mobility concepts.
This project was initiated by Schaeffler - group.
future mobility
We imagined how our future could look like. We took three different perspectives and designed three scenarios. A utopian, protopian and dystopian future. Through designing both extreme positive & negative, we found an average protopian scenario.
present
Utopian
ideal
Dystopian
worsening
Protopian
improving
Trend research
A world where everything is ideal. We took a planet-centric approach and imagined a world in the year 2035, which is more sustainable than our present time. We looked especially at European historical cities and thought about how they will change within time. We took a closer look at sustainability & mobility reports. We filtered the major trends to create a future headline.
The main problems are:
- Old towns infrastructure in historic cities, can not be changed
- High mobility flow, the city center is a hub for many tourists
- no parking
PRODUCT ANALYSIS
Persona
Let´s imagine we are in an old medieval city. The whole center is closed for cars. Through an empathic approach, we designed possible future personas, which could struggle with this situation. We came up with two different tourist types with different needs. And a driver, who is a local.
Anna 24 years old _ Tourist
Tourists do not just want to get from A to B in a new city. The journey is more important than efficiency. A local driver gives the customer inside tips and they can be explored from a new and unique perspective.
Simon 27 years old _ driver
The driver knows his way around the city very well. He knows the most beautiful roads and paths, but also the most effective shortcuts.
Markus 49 years old _ business traveler
Traveler who are only in a new city for work, it is important to get to the destination quickly. Many restaurants or business meetings can be located in the city center, which can only be reached on foot.
the setting
Old European towns mostly have a city center. The streets are small and bumpy.
Moodboard
Technical
Dynamic
Lightweight
transparent
IDEATION
Reada- the new age rikschaw
